For many studies, the screening required to reach a sufficient number of households with specific characteristics often involves costs that are beyond the client's means, or are simply not justified by the study's objectives. There are, of course, listed household sampling options available for targeting households with family members meeting specific age/gender, race, education or household income criteria (see also GENESYS - Listed Household Samples). In addition to these, there are list options that can be used for targeting households with specific product ownership / usage, purchase behavior, interests, hobbies, and other household characteristics.

There are literally hundreds of categories that can be used for sample targeting. One such list is compiled by Experian and is known as their Behavior Bank List. The Behavior Bank List is compiled from self-reported survey data as well as product registration cards, and includes data from 45 million households. The questionnaire includes questions about household purchases, purchase intent, interests, and a wide variety of other lifestyle issues. 

In addition, GENESYS maintains relationships with numerous other specialty / targeted list providers. These include offerings from dozens of sources covering thousands of selection criteria. Contact your account representative to discuss your research challenge; they will help you locate the resource that best fits your needs, while helping you differentiate between sample (with its limitations) limitations and mere lists of names (which anyone can provide). And, like all GENESYS samples, in working with us to select the best list for your needs, you will benefit from the years of sample design, selection, and research data collection experience resident in our client service and production staff.

As with all the sampling products provided by GENESYS sampling systems, full disclosure of sources, methodologies, etc., is standard procedure. After all, this is the only way for you to effectively evaluate alternative sources/options for meeting your client's objectives. For a more detailed discussion of the issues surrounding targeted list samples, see our methodological note on this topic.