Direct Marketers have had it figured out for a while.  Want a computer?  www.dell.com.  Or, wait for the  insert in Sunday’s paper.  Or the direct mail piece that came yesterday.  Or call  1.800.www.dell.  Multiple ways to reach out (or sit and wait) for consumer contact.  Maximize response rate.  Result?  Better sales.

As researchers, we have most of the same options – Inbound and outbound phone, mail, web, IVR, in-person, handheld devices, and many more.   Multiple ways to reach out (or sit and wait) for consumer contact.  Maximize response rate.  Result?  Better Research.

And yet – the vast majority of research projects are conducted in a single mode.  Time and cost pressures are the culprit, along with vendor specialization.  However, the  mixture of modes within research projects makes for marked improvement:

•           Web is the ideal mechanism for “cord cutters” missing from standard telephone samples

•           Phone reaches households without internet access

•           Mail samples utilizing Postal / DSF frames represent ALL households and can be a call to action for web,

            inbound phone, IVR, or other means of contact

•           Integrated data collection centers can utilize in-bound and out bound agents as well as the internet simultaneously

•           Overall response rates are improved as multiple options mesh with respondent preferences

•           Reduction of the bias associate with any single mode

 The key to successful implementation is two fold – development of properly integrated sample frames along with all data collection assets (web servers, CATI servers, IVR, etc) working in unison. 

The GENESYS DSF sampling frame allows for maximum flexibility in conducting a multi-mode sample.  Along with our data matching services, we are able to provide you with the best option for your particular study.