GENESYS Sampling Systems offers a number of very specific sample types and designs, along with related data management capabilities. These include


Hispanic, Asian and other Ethnic samples:
Provide Targeted Samples at different levels through Listed Households targeting block groups  corresponding to the requirement. It is also done by RDD sampling where the Exchanges based on the requirement are targeted.


Dual Frames:
To conduct surveys in business populations, some common characteristics such as skewed distributions, diversity of variables of interest, and changing population membership affect the choice of sampling frame and overall sample design.


Efficient sample designs to exhibit the skewed distributions of variables of interest demand the use of list frames that incorporate known or projected measures of size for each population unit. When the variables of interest are diverse and weakly correlated, a single list frame with one measure of size is not sufficient. Dual Frames, A  blend of both Listed Household and RDD helps in overcoming the shortcoming of the sample by using the strength of one to offset the weakness of the other.


  • Statistical Analyses
  • Geo-Demographic Services
  • In-House Mapping
  • Data Appendage
  • Data Weighting
  • Database Management
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Marketing Systems Group

565 Virginia Drive
Fort Washington, PA 19034-2706

Phone 800.336.7674
Fax 215.653.7115

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