Selecting sample for companies, organizations, and professionals poses a myriad of choices for the researcher. Since these choices revolve primarily around the use of lists and how they are compiled (we can't call businesses at random as we do households), these choices are subject to the coverage, potential bias, and relevance to study objective concerns inherent with any listed frame. At GENESYS, our years of sampling, data collection, and list source selection experience can help guide you through the most daunting business research challenges, and help insure that your telephone interviewers (or your mail surveys) get to the respondents targeted by your study design.

While there are literally thousands of list sources available to the business researcher, there are two main types to choose from: Compiled Business Source based samples, and specialty lists.